https://andreazadro.com andrea zadro portfolio Fri, 29 May 2026 15:18:48 +0000 https://andreazadro.com en https://andreazadro.com/Home-1 Tue, 04 Jun 2024 18:30:13 +0000 andrea zadro portfolio https://andreazadro.com/Home-1 andrea zadro art director &amp; designer in toronto, on <img width="2500" height="3008" width_o="2500" height_o="3008" data-src="https://freight.cargo.site/t/original/i/1c87b78979c21ea2bd540ccd0002b1ed719366dd921502b40b5e98c6558d540b/HIR_2025_covers_EN_sm.jpg" data-mid="240209369" border="0" alt="PC&reg; Insider's Report&trade; - Holiday 2025" data-caption="PC® Insider's Report™ - Holiday 2025" src="https://freight.cargo.site/w/1000/i/1c87b78979c21ea2bd540ccd0002b1ed719366dd921502b40b5e98c6558d540b/HIR_2025_covers_EN_sm.jpg" /> <img width="1458" height="1470" width_o="1458" height_o="1470" data-src="https://freight.cargo.site/t/original/i/0bbb84cd29a166a5bc528495045af3a1bef9f54f72ac1216420a5e10362bf4dd/Screenshot-2026-05-25-at-2.44.13PM.png" data-mid="248736186" border="0" alt="no name&reg; naturally imperfect&trade;" data-caption="no name® naturally imperfect™" src="https://freight.cargo.site/w/1000/i/0bbb84cd29a166a5bc528495045af3a1bef9f54f72ac1216420a5e10362bf4dd/Screenshot-2026-05-25-at-2.44.13PM.png" /> <img width="1420" height="1438" width_o="1420" height_o="1438" data-src="https://freight.cargo.site/t/original/i/50450dcdb1599803c95829cd90fe04c65d419a7c341c93f680bb884f935c92f0/Screenshot-2026-05-29-at-12.24.03PM.png" data-mid="248900771" border="0" alt="PC&reg; Salty Snacks" data-caption="PC® Salty Snacks" src="https://freight.cargo.site/w/1000/i/50450dcdb1599803c95829cd90fe04c65d419a7c341c93f680bb884f935c92f0/Screenshot-2026-05-29-at-12.24.03PM.png" /> <img width="848" height="566" width_o="848" height_o="566" data-src="https://freight.cargo.site/t/original/i/4893a3434faad83fb1e2a10ca921138d17744948311068a625a7323812ad4be1/077090e8-6c2f-4624-9d98-64eee6e1d036.gif" data-mid="212368851" border="0" alt="Melt&reg; Branding" data-caption="Melt® Branding" src="https://freight.cargo.site/w/848/i/4893a3434faad83fb1e2a10ca921138d17744948311068a625a7323812ad4be1/077090e8-6c2f-4624-9d98-64eee6e1d036.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ac28b74b3cefd2e8644d6d218f795f52d684dbf3511c13b706c19b4bbb81b7ab/Burger-King-Will-Pay-You-1-Million-for-the-Next-Great-Whopper-Topping-Idea-FT-BLOG0224-2d8c6233cee44cc9a001bee52e668915.jpg" data-mid="212368983" border="0" alt="Burger King&reg; Million Dollar Whopper Campaign" data-caption="Burger King® Million Dollar Whopper Campaign" src="https://freight.cargo.site/w/1000/i/ac28b74b3cefd2e8644d6d218f795f52d684dbf3511c13b706c19b4bbb81b7ab/Burger-King-Will-Pay-You-1-Million-for-the-Next-Great-Whopper-Topping-Idea-FT-BLOG0224-2d8c6233cee44cc9a001bee52e668915.jpg" /> <img width="1408" height="1450" width_o="1408" height_o="1450" data-src="https://freight.cargo.site/t/original/i/c3eb15d5ab07c4dee6460f6eeaf5f7488873947a27ae54fe68f95df04e99e6eb/Screenshot-2024-06-07-at-9.38.06-PM.png" data-mid="212513696" border="0" alt="Tim Hortons&reg; Retail Packaging" data-caption="Tim Hortons® Retail Packaging" src="https://freight.cargo.site/w/1000/i/c3eb15d5ab07c4dee6460f6eeaf5f7488873947a27ae54fe68f95df04e99e6eb/Screenshot-2024-06-07-at-9.38.06-PM.png" /> <img width="1513" height="1667" width_o="1513" height_o="1667" data-src="https://freight.cargo.site/t/original/i/de6b4915b39925c6429bfd35b8e2597ddb818d5537fb2e9161126e5377ba6524/Cineplex_Header.png" data-mid="212368728" border="0" alt="Cineplex&reg; Brand &amp; Campaign" data-caption="Cineplex® Brand &amp; Campaign" src="https://freight.cargo.site/w/1000/i/de6b4915b39925c6429bfd35b8e2597ddb818d5537fb2e9161126e5377ba6524/Cineplex_Header.png" /> <img width="2400" height="1559" width_o="2400" height_o="1559" data-src="https://freight.cargo.site/t/original/i/5c95b90d9db9db6d722edfd813383ac8cd126948d0ba0ad7b351801b4c4d4e34/Halloween-1.jpg" data-mid="212368848" border="0" alt="Tim Hortons&reg; Halloween 2023" data-caption="Tim Hortons® Halloween 2023" src="https://freight.cargo.site/w/1000/i/5c95b90d9db9db6d722edfd813383ac8cd126948d0ba0ad7b351801b4c4d4e34/Halloween-1.jpg" /> <img width="1826" height="1216" width_o="1826" height_o="1216" data-src="https://freight.cargo.site/t/original/i/19818c2f39c035569db881886fdb378ea43628f29807ead7c16bea796d7c57e0/Cineplex-VIP-1.png" data-mid="212368860" border="0" alt="Cineplex&reg; VIP Campaign" data-caption="Cineplex® VIP Campaign" src="https://freight.cargo.site/w/1000/i/19818c2f39c035569db881886fdb378ea43628f29807ead7c16bea796d7c57e0/Cineplex-VIP-1.png" /> <img width="2000" height="1134" width_o="2000" height_o="1134" data-src="https://freight.cargo.site/t/original/i/fecc8908cb491f236f82694855d77a4288b9503ecff591475c49bf06d64f30cc/PARTY_HRZTL-edit.png" data-mid="213798820" border="0" alt="Playdium&reg; Brand Graphics &amp; Campaign" data-caption="Playdium® Brand Graphics &amp; Campaign" src="https://freight.cargo.site/w/1000/i/fecc8908cb491f236f82694855d77a4288b9503ecff591475c49bf06d64f30cc/PARTY_HRZTL-edit.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/55656bc93911ff758a5b94d4565355ec2c9f8018df1bd494d04de7590d19ef64/2025SPR_HB_W-FRAGRANCES.png" data-mid="246260927" border="0" alt="Art Direction" data-caption="Art Direction" src="https://freight.cargo.site/w/1000/i/55656bc93911ff758a5b94d4565355ec2c9f8018df1bd494d04de7590d19ef64/2025SPR_HB_W-FRAGRANCES.png" /> <img width="2000" height="2444" width_o="2000" height_o="2444" data-src="https://freight.cargo.site/t/original/i/fbbdbbe3f36f34c50b2bf9cb6896b09758f7c068f3ee72e9e98497b325829d8b/elton-compressed.png" data-mid="212368858" border="0" alt="Illustration Compilation" data-caption="Illustration Compilation" src="https://freight.cargo.site/w/1000/i/fbbdbbe3f36f34c50b2bf9cb6896b09758f7c068f3ee72e9e98497b325829d8b/elton-compressed.png" /> <img width="387" height="500" width_o="387" height_o="500" data-src="https://freight.cargo.site/t/original/i/711c22b1387f65545ebf6b7b314a821a0acdeae3c598e4ce7a733de0541010ee/November-2013-monogrammed-spoons.jpg" data-mid="212721563" border="0" alt="Odds &amp; Ends" data-caption="Odds &amp; Ends" src="https://freight.cargo.site/w/387/i/711c22b1387f65545ebf6b7b314a821a0acdeae3c598e4ce7a733de0541010ee/November-2013-monogrammed-spoons.jpg" /> https://andreazadro.com/PC-Insider-s-Report-Holiday-2025 Mon, 03 Nov 2025 21:12:42 +0000 andrea zadro portfolio https://andreazadro.com/PC-Insider-s-Report-Holiday-2025 <img width="2500" height="3008" width_o="2500" height_o="3008" data-src="https://freight.cargo.site/t/original/i/da4a04e7589a20132be83de49b2c2705eea224fa519c7c718d46276486fa0bb8/HIR_2025_covers_EN_sm.jpg" data-mid="240209410" border="0" src="https://freight.cargo.site/w/1000/i/da4a04e7589a20132be83de49b2c2705eea224fa519c7c718d46276486fa0bb8/HIR_2025_covers_EN_sm.jpg" /><img width="1000" height="800" width_o="1000" height_o="800" data-src="https://freight.cargo.site/t/original/i/48e63995a6cd51740585521d4d5be314c37729e9d1750800f336f13bd8af3c5f/SB2530LOB-HIR_ChipVolcanoPour.jpg" data-mid="249022032" border="0" src="https://freight.cargo.site/w/1000/i/48e63995a6cd51740585521d4d5be314c37729e9d1750800f336f13bd8af3c5f/SB2530LOB-HIR_ChipVolcanoPour.jpg" /><img width="5292" height="6549" width_o="5292" height_o="6549" data-src="https://freight.cargo.site/t/original/i/8132511e9a78a107258300682b632da4c6c3f54a2dedc529dc180ac380656dc9/PCHIR2025_Book_GamesNightPorchettaFeast.jpg" data-mid="240209336" border="0" src="https://freight.cargo.site/w/1000/i/8132511e9a78a107258300682b632da4c6c3f54a2dedc529dc180ac380656dc9/PCHIR2025_Book_GamesNightPorchettaFeast.jpg" /><img width="862" height="1038" width_o="862" height_o="1038" data-src="https://freight.cargo.site/t/original/i/a60314a9ef99e774787a77a0822a4511eb9913a6911c0551c1b6976f222d37cc/Screenshot-2026-05-25-at-5.03.48PM.png" data-mid="248739708" border="0" src="https://freight.cargo.site/w/862/i/a60314a9ef99e774787a77a0822a4511eb9913a6911c0551c1b6976f222d37cc/Screenshot-2026-05-25-at-5.03.48PM.png" /><img width="5684" height="5464" width_o="5684" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2dce5d7ee39d46531f94302bfe9d07f175375884b8374aca4a62cb2a6c5ca871/PCHIR2025_Book_TakeoutCouldNever.jpg" data-mid="240209347" border="0" src="https://freight.cargo.site/w/1000/i/2dce5d7ee39d46531f94302bfe9d07f175375884b8374aca4a62cb2a6c5ca871/PCHIR2025_Book_TakeoutCouldNever.jpg" /><img width="2182" height="1458" width_o="2182" height_o="1458" data-src="https://freight.cargo.site/t/original/i/5eda3a85f2da46d1a5a20b03b5f90b1cf4b88b3824b11775aaa39d06edc1cfe3/Screenshot-2026-05-25-at-4.56.27PM.png" data-mid="248739660" border="0" src="https://freight.cargo.site/w/1000/i/5eda3a85f2da46d1a5a20b03b5f90b1cf4b88b3824b11775aaa39d06edc1cfe3/Screenshot-2026-05-25-at-4.56.27PM.png" /><img width="4030" height="3022" width_o="4030" height_o="3022" data-src="https://freight.cargo.site/t/original/i/373d6ba59b63e5d57022dd0e3f02089c6006662a93c5cf3cf11e68f6d74f8857/IMG_9405.jpg" data-mid="249022031" border="0" src="https://freight.cargo.site/w/1000/i/373d6ba59b63e5d57022dd0e3f02089c6006662a93c5cf3cf11e68f6d74f8857/IMG_9405.jpg" /><img width="1602" height="1432" width_o="1602" height_o="1432" data-src="https://freight.cargo.site/t/original/i/88c28dba177cadce3e9432e0e8d973f6579bad01635ebf97834b675a5c7011b5/Screenshot-2026-05-25-at-4.57.36PM.png" data-mid="248739673" border="0" src="https://freight.cargo.site/w/1000/i/88c28dba177cadce3e9432e0e8d973f6579bad01635ebf97834b675a5c7011b5/Screenshot-2026-05-25-at-4.57.36PM.png" /><img width="1052" height="992" width_o="1052" height_o="992" data-src="https://freight.cargo.site/t/original/i/3b9e28332f86e6b95626686542ae28455e4f84d65b79e7a8c3506284e6fff8b7/Screenshot-2026-05-25-at-4.57.06PM.png" data-mid="248739667" border="0" src="https://freight.cargo.site/w/1000/i/3b9e28332f86e6b95626686542ae28455e4f84d65b79e7a8c3506284e6fff8b7/Screenshot-2026-05-25-at-4.57.06PM.png" /><img width="946" height="1106" width_o="946" height_o="1106" data-src="https://freight.cargo.site/t/original/i/10460ca271e64e3e4332b188f0b359b38bb757f78d007193d83ff45096512ff5/Screenshot-2026-05-25-at-4.59.19PM.png" data-mid="248739688" border="0" src="https://freight.cargo.site/w/946/i/10460ca271e64e3e4332b188f0b359b38bb757f78d007193d83ff45096512ff5/Screenshot-2026-05-25-at-4.59.19PM.png" /><img width="2174" height="1428" width_o="2174" height_o="1428" data-src="https://freight.cargo.site/t/original/i/215d63052015c1cf040517bfc89e4926eebcab219faa52a31e72c3d44247e0a2/Screenshot-2026-05-25-at-4.55.53PM.png" data-mid="248739656" border="0" src="https://freight.cargo.site/w/1000/i/215d63052015c1cf040517bfc89e4926eebcab219faa52a31e72c3d44247e0a2/Screenshot-2026-05-25-at-4.55.53PM.png" /><img width="4390" height="3512" width_o="4390" height_o="3512" data-src="https://freight.cargo.site/t/original/i/2822785de760fdedffef550256c6c9109fe687445910aa3f837f70ea51e0385d/DSCF8793.jpg" data-mid="249022023" border="0" src="https://freight.cargo.site/w/1000/i/2822785de760fdedffef550256c6c9109fe687445910aa3f837f70ea51e0385d/DSCF8793.jpg" /><img width="6240" height="3512" width_o="6240" height_o="3512" data-src="https://freight.cargo.site/t/original/i/8e278cfd9bd0ec3f87d3323e1cf8a758e7449c235879deaf3d260c7278db342c/DSCF8789.JPG" data-mid="248739602" border="0" src="https://freight.cargo.site/w/1000/i/8e278cfd9bd0ec3f87d3323e1cf8a758e7449c235879deaf3d260c7278db342c/DSCF8789.JPG" /><img width="2070" height="1366" width_o="2070" height_o="1366" data-src="https://freight.cargo.site/t/original/i/0892bd5d3de8152f8b0da6a34832d0e734b286e61976d9b24cd084f0f4af774e/Screenshot-2026-06-02-at-11.51.53AM.png" data-mid="249022151" border="0" src="https://freight.cargo.site/w/1000/i/0892bd5d3de8152f8b0da6a34832d0e734b286e61976d9b24cd084f0f4af774e/Screenshot-2026-06-02-at-11.51.53AM.png" /> PRESIDENT’S CHOICE®INSIDER’S REPORT - HOLIDAY 2025 OBJECTIVE The PC® Insider’s Report is a biannual publication showcasing the latest President’s Choice product innovations for each season. The goal of this edition was to reintroduce the brand to a younger, more style-conscious audience through authentic storytelling and a refreshed visual approach. SOLUTION I led the creative direction end to end across the project, shaping the visual identity and editorial storytelling from initial concept through final execution. This included developing the creative vision and moodboards, directing photography and on-set execution, building and presenting creative decks, creating the pre-pro materials, and collaborating closely with an illustrator to translate concepts into polished renders. I also guided the team throughout the process, ensuring every detail — from styling and composition to tone and pacing — aligned with the overall vision. The result was a highly crafted, visually cohesive editorial experience that brought the products to life through modern, relatable storytelling. RESULTA fully revitalized edition of the PC® Insider’s Report designed to feel contemporary, culturally relevant, and storytelling-driven through striking photography and a cohesive visual narrative. The creative extended beyond the publication into a nationwide in-store rollout that carried the same elevated art direction and seamlessly connected the campaign across touchpoints. CREDITS ECD: Jim Wortley CD: Jessica LuciveroAssociate Creative Director: Andrea Zadro Senior Copywriter, Lead: Meredith Hardie Copywriter Asst.: Monica Ferguson&nbsp; Designers: Talia Dimerman, Jennifer Fernandes&nbsp;Book Photography: Suech &amp; Beck Signage Photography: Edward Pond Food Stylist: Nicole Young Second Food Stylist: Matthew Kimura&nbsp; Prop Stylist: Renée Drexler Props Assistant: Denis Canhasi&nbsp; Off-Figure Stylist: Wilson Wong&nbsp; Hair &amp; Makeup: Grace Lee&nbsp; Hair: Kristjan Hayden&nbsp; Wardrobe: Jillian Vieira&nbsp; https://andreazadro.com/President-s-Choice-Salty-Snack-Campaign Fri, 29 May 2026 15:18:48 +0000 andrea zadro portfolio https://andreazadro.com/President-s-Choice-Salty-Snack-Campaign <img width="2408" height="898" width_o="2408" height_o="898" data-src="https://freight.cargo.site/t/original/i/c451be1533c16f34204288bf042c02519cf3761610733a85e27a1c4b9f42a0b6/Posters.png" data-mid="248900352" border="0" src="https://freight.cargo.site/w/1000/i/c451be1533c16f34204288bf042c02519cf3761610733a85e27a1c4b9f42a0b6/Posters.png" /> <img width="2452" height="1258" width_o="2452" height_o="1258" data-src="https://freight.cargo.site/t/original/i/0020da3b8fe8068cac6fc2283aefb9409c15391d8022c94c63191220442f0d9e/Chip-DIspenser.png" data-mid="248900372" border="0" src="https://freight.cargo.site/w/1000/i/0020da3b8fe8068cac6fc2283aefb9409c15391d8022c94c63191220442f0d9e/Chip-DIspenser.png" /> <img width="1082" height="606" width_o="1082" height_o="606" data-src="https://freight.cargo.site/t/original/i/15f1393abb31d6cd5e9581f6f010e228ec26d775e80b6a0fed08090bbc176224/Netflix-Pause-Ad-2.png" data-mid="248900623" border="0" src="https://freight.cargo.site/w/1000/i/15f1393abb31d6cd5e9581f6f010e228ec26d775e80b6a0fed08090bbc176224/Netflix-Pause-Ad-2.png" /><img width="1446" height="758" width_o="1446" height_o="758" data-src="https://freight.cargo.site/t/original/i/e6ec9b22ea7ba39cd87170243b98b4312d8fa874ab3198b670a938f19294922d/Banner.png" data-mid="248900646" border="0" src="https://freight.cargo.site/w/1000/i/e6ec9b22ea7ba39cd87170243b98b4312d8fa874ab3198b670a938f19294922d/Banner.png" /><img width="1284" height="672" width_o="1284" height_o="672" data-src="https://freight.cargo.site/t/original/i/60a1defba7b6c7782c85dec29ed38ea49d9d2190ed1a800a697191a04766b4f4/Grabbit.png" data-mid="248900637" border="0" src="https://freight.cargo.site/w/1000/i/60a1defba7b6c7782c85dec29ed38ea49d9d2190ed1a800a697191a04766b4f4/Grabbit.png" /><img width="930" height="1288" width_o="930" height_o="1288" data-src="https://freight.cargo.site/t/original/i/3e4ca925224ced7e61390e0d92cd42c5cb5795f5fd3352d6e189b7b4473fd502/End-Cap.png" data-mid="248900368" border="0" src="https://freight.cargo.site/w/930/i/3e4ca925224ced7e61390e0d92cd42c5cb5795f5fd3352d6e189b7b4473fd502/End-Cap.png" /> PRESIDENT’S CHOICE®SALTY SNACK CAMPAIGN OBJECTIVE Increase awareness and consideration for President’s Choice® Salty Snacks by positioning the lineup as more than everyday snacks. The goal was to create a culturally relevant campaign platform that celebrated flavour exploration and drove engagement across retail, social, experiential, and entertainment channels. SOLUTION I helped develop the initial campaign concept and led the art direction that established the visual language for the entire platform. The creative centered on the idea that every flavour can transport you somewhere new, bringing each snack's personality to life through bold, immersive visuals and storytelling. Working alongside my team, we translated the campaign across multiple touchpoints, including experiential activations, in-store signage, social content, and a Netflix partnership featuring commercial spots and pause ads. A custom sampling experience, complete with a branded flavour-discovery chip dispenser, invited consumers to engage with the products firsthand while reinforcing the campaign’s playful, exploratory spirit. As the campaign evolved, I provided creative leadership and oversight to ensure consistency and impact across all executions. RESULTA highly visible, integrated campaign platform that successfully connected consumers with President’s Choice® Salty Snacks across retail, experiential, social, and entertainment channels. The campaign generated $88M in sales and surpassed performance goals, reaching 104% of target. By delivering a consistent brand experience across touchpoints, the program strengthened awareness, drove engagement, and reinforced the brand's flavour-forward positioning. CREDITS ECD: Jim Wortley Associate Creative Director: Andrea Zadro Copywriter: Kristin AtkinsonADs: Ali Asfour, Sarah Jackson Designer: Lisa Sands Photography: Rob Fiocca, Fuze&nbsp; https://andreazadro.com/no-name-naturally-imperfect Thu, 12 Mar 2026 16:30:12 +0000 andrea zadro portfolio https://andreazadro.com/no-name-naturally-imperfect <img width="1522" height="1442" width_o="1522" height_o="1442" data-src="https://freight.cargo.site/t/original/i/5ef3fba4a355c9cc732198235f2d528b25af743b40e544911608222fbfa0a0cf/Screenshot-2026-05-25-at-2.39.52PM.png" data-mid="248736119" border="0" src="https://freight.cargo.site/w/1000/i/5ef3fba4a355c9cc732198235f2d528b25af743b40e544911608222fbfa0a0cf/Screenshot-2026-05-25-at-2.39.52PM.png" /><img width="1036" height="1470" width_o="1036" height_o="1470" data-src="https://freight.cargo.site/t/original/i/2b665cb498e31255b8059e6b789bf550a4b3e0ae6a73b28e842fa8a888a5e0d6/Screenshot-2026-05-25-at-2.42.48PM.png" data-mid="248736182" border="0" src="https://freight.cargo.site/w/1000/i/2b665cb498e31255b8059e6b789bf550a4b3e0ae6a73b28e842fa8a888a5e0d6/Screenshot-2026-05-25-at-2.42.48PM.png" />Storyboard Concept <img width="4799" height="2699" width_o="4799" height_o="2699" data-src="https://freight.cargo.site/t/original/i/0d1b64b661346035a14b8a1579e78b89a2bb8c4a81d0b857eaf92e5f40182719/NN-Avocado-Storyboards.jpg" data-mid="248739582" border="0" src="https://freight.cargo.site/w/1000/i/0d1b64b661346035a14b8a1579e78b89a2bb8c4a81d0b857eaf92e5f40182719/NN-Avocado-Storyboards.jpg" /><img width="4799" height="2699" width_o="4799" height_o="2699" data-src="https://freight.cargo.site/t/original/i/c88023e745fd79f14fb59d3d3fb9aa84aa9f59633ccea2252f8d9e81a9194b38/noname_2025_R3TacticalCreative---tiktok-video---3-step-avocado.jpg" data-mid="248739583" border="0" src="https://freight.cargo.site/w/1000/i/c88023e745fd79f14fb59d3d3fb9aa84aa9f59633ccea2252f8d9e81a9194b38/noname_2025_R3TacticalCreative---tiktok-video---3-step-avocado.jpg" /> no name® naturally imperfect™ OBJECTIVE Drive awareness and consideration for no name® Naturally Imperfect produce and no name®’s simple prepared food lineup by reframing “imperfect” or uncomplicated foods as high quality, affordable everyday options. The campaign aimed to reduce hesitation around irregularly shaped produce, reinforce value perception, and showcase the brand’s signature deadpan humour and approachable tone across digital-first channels. SOLUTION Developed a motion-first social campaign platform that paired oddly shaped produce with unexpectedly satisfying end results — proving that imperfect ingredients can still make perfect meals and moments. Using concise, tongue-in-cheek copy rooted in no name®’s recognizable deadpan tone, the campaign connected produce imperfections to relatable cooking experiences (e.g. “imperfect shapes for perfect gnocchi attempts”) while also extending the same humour to simple prepared foods through intentionally literal lines like “recipe: fish burger”. Led storyboard development, art direction, and on-set creative direction across video, motion, and social assets, ensuring the content balanced humour, appetite appeal, and strong brand recognition in a highly shareable digital format. RESULTDelivered a visually distinctive social and motion campaign that reinforced no name®’s brand personality while helping reframe consumer perceptions around imperfect produce and simple everyday food solutions. The work successfully combined humour, appetite appeal, and value messaging to create a more relatable and modern narrative for Naturally Imperfect products and no name® Simple Check products across digital and social platforms. CREDITS ECD: Jim Wortley CD: Lee Cristiano ACD: Andrea Zadro Copy: Heather Kinoshita Photography: Rob Fiocca Producer: Carolyn Atyeo&nbsp; Editing: Nimiopere Post-Production: alter ego&nbsp; https://andreazadro.com/Cineplex-Brand-Campaign Tue, 04 Jun 2024 18:30:13 +0000 andrea zadro portfolio https://andreazadro.com/Cineplex-Brand-Campaign <img width="2198" height="1388" width_o="2198" height_o="1388" data-src="https://freight.cargo.site/t/original/i/3083f81fc7101ec92255761fff3a2f6019b9abe7a57ec8d6f17fa0f77b3cdbad/Screenshot-2024-06-07-at-4.14.20-PM.png" data-mid="212498342" border="0" src="https://freight.cargo.site/w/1000/i/3083f81fc7101ec92255761fff3a2f6019b9abe7a57ec8d6f17fa0f77b3cdbad/Screenshot-2024-06-07-at-4.14.20-PM.png" /><img width="2130" height="1194" width_o="2130" height_o="1194" data-src="https://freight.cargo.site/t/original/i/22c3b230aa4b1478cd3bc72aa63d700e9e5de3396f93e576e4a9afe48ee56b36/Screenshot-2024-03-27-at-9.50.09-PM.png" data-mid="212450990" border="0" 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data-src="https://freight.cargo.site/t/original/i/cd62429860d697b8ffc630d0ca7026770d41688ea1f399cfde712383ff7d917f/Screenshot-2024-06-07-at-3.47.16-PM.png" data-mid="212498131" border="0" src="https://freight.cargo.site/w/1000/i/cd62429860d697b8ffc630d0ca7026770d41688ea1f399cfde712383ff7d917f/Screenshot-2024-06-07-at-3.47.16-PM.png" /><img width="2310" height="1300" width_o="2310" height_o="1300" data-src="https://freight.cargo.site/t/original/i/2a01c336f8ce24be60aebea71c9f436dedfa383f512b8685fc862dccd72d3029/Screenshot-2024-06-07-at-4.05.40-PM.png" data-mid="212498175" border="0" src="https://freight.cargo.site/w/1000/i/2a01c336f8ce24be60aebea71c9f436dedfa383f512b8685fc862dccd72d3029/Screenshot-2024-06-07-at-4.05.40-PM.png" /><img width="1500" height="1031" width_o="1500" height_o="1031" data-src="https://freight.cargo.site/t/original/i/ee8db11d455bf0017c3bd2e1141bd944152fed388e906db5e50f674288e662d3/CINEPLEX_VIP_11.24_06_Family-Day-Out_2351_retouch_v220114-copy.jpg" 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height_o="1334" data-src="https://freight.cargo.site/t/original/i/ec567b9af3736b4188bc91ad59cd506a28be31fdee3b11806d27d754e3298ad1/Cineplex_IMage1.png" data-mid="212451002" border="0" src="https://freight.cargo.site/w/1000/i/ec567b9af3736b4188bc91ad59cd506a28be31fdee3b11806d27d754e3298ad1/Cineplex_IMage1.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/8bcebdc2f98162261f6a624b23f6cf820df67293a56bf17b603095bdc6a774b1/EnjoyAnyDrink.jpg" data-mid="212451053" border="0" src="https://freight.cargo.site/w/1000/i/8bcebdc2f98162261f6a624b23f6cf820df67293a56bf17b603095bdc6a774b1/EnjoyAnyDrink.jpg" /><img width="1024" height="690" width_o="1024" height_o="690" data-src="https://freight.cargo.site/t/original/i/c39924bdba4773fc33bce74b6766aa18e14eff0f2979971054cfdfc2da58f3aa/InstagramIntervention.png" data-mid="212498331" border="0" src="https://freight.cargo.site/w/1000/i/c39924bdba4773fc33bce74b6766aa18e14eff0f2979971054cfdfc2da58f3aa/InstagramIntervention.png" /> CINEPLEX®BRAND REFRESH OBJECTIVE After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like. SOLUTION We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment. RESULTA new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots. CREDITS Design &amp; ADs: Andrea Zadro, Carolina SattieCD: Mike Lucas Photography: Andrew Grinton (Coup &amp; Co.) https://andreazadro.com/Melt-Branding Fri, 07 Jun 2024 19:02:39 +0000 andrea zadro portfolio https://andreazadro.com/Melt-Branding <img width="8260" height="5507" width_o="8260" height_o="5507" data-src="https://freight.cargo.site/t/original/i/413e170707946579f0d3c45116030ead54ea970ae29cbc27df8b9a6b90fd7d2d/MELT_Sign_Headon-squashed.jpg" data-mid="212496407" border="0" src="https://freight.cargo.site/w/1000/i/413e170707946579f0d3c45116030ead54ea970ae29cbc27df8b9a6b90fd7d2d/MELT_Sign_Headon-squashed.jpg" /><img width="936" height="345" width_o="936" height_o="345" data-src="https://freight.cargo.site/t/original/i/31a2b39ba662624b984b73304c50d0888468cae001c5a8ff7fe5c016a72da0b3/ColourPalette.png" data-mid="212500325" border="0" src="https://freight.cargo.site/w/936/i/31a2b39ba662624b984b73304c50d0888468cae001c5a8ff7fe5c016a72da0b3/ColourPalette.png" /><img width="848" height="566" width_o="848" height_o="566" data-src="https://freight.cargo.site/t/original/i/4b1f4b678a4a4e02bbbeb22cca55e77e527c219bc523e5a016ef5407edbb07dd/077090e8-6c2f-4624-9d98-64eee6e1d036.gif" data-mid="212497845" border="0" src="https://freight.cargo.site/w/848/i/4b1f4b678a4a4e02bbbeb22cca55e77e527c219bc523e5a016ef5407edbb07dd/077090e8-6c2f-4624-9d98-64eee6e1d036.gif" /><img width="2000" height="1236" width_o="2000" height_o="1236" data-src="https://freight.cargo.site/t/original/i/fde85b485c318253779a4ac12f3e504117f434f0f5cbbf59dc9f6b7f65d072a2/Popsicle_Various_Grid_MELT_2017.png" data-mid="212497849" border="0" src="https://freight.cargo.site/w/1000/i/fde85b485c318253779a4ac12f3e504117f434f0f5cbbf59dc9f6b7f65d072a2/Popsicle_Various_Grid_MELT_2017.png" /><img width="2000" height="1933" width_o="2000" height_o="1933" data-src="https://freight.cargo.site/t/original/i/6644f2a3a0914a1936f7415e37873a0f0cc43a9479f80f1227d909d5a6f51dcb/_MELT_UNIFORM_1.png" data-mid="212496411" 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width_o="2000" height_o="1299" data-src="https://freight.cargo.site/t/original/i/347eeceaf1cf09ecfcb64e0c70698ab9cc89a2cf7fe277168bd9ac777a41bdf8/MELT_FullSpace_RightSide-squashed.png" data-mid="212496413" border="0" src="https://freight.cargo.site/w/1000/i/347eeceaf1cf09ecfcb64e0c70698ab9cc89a2cf7fe277168bd9ac777a41bdf8/MELT_FullSpace_RightSide-squashed.png" /><img width="8325" height="5550" width_o="8325" height_o="5550" data-src="https://freight.cargo.site/t/original/i/03de9f9846434c59faa0f11cf230c0e45cfb651d04ec1b8b584bbafed4f73986/MELT_DoodleWall-squashed.jpg" data-mid="212496412" border="0" src="https://freight.cargo.site/w/1000/i/03de9f9846434c59faa0f11cf230c0e45cfb651d04ec1b8b584bbafed4f73986/MELT_DoodleWall-squashed.jpg" /> MELT® SWEET CREATIONSBRANDING OBJECTIVE Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like. SOLUTION From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand. RESULTThe Melt branding project was a standout opportunity to work on a brand from the ground up with a ton of room for creative freedom. Capturing the excitement of trendy desserts flawlessly, it earned recognition with an in-house design award. AWARDS HOW Magazine In-House Design Award, in the category of Entertainment CREDITS Design &amp; Art Direction: Andrea ZadroFood Photography: Chris Robinson (Fuze) Copywriting: Angela MillerIllustrator: Jason Vandenberg https://andreazadro.com/Art-Direction-Photography Wed, 05 Jun 2024 20:19:17 +0000 andrea zadro portfolio https://andreazadro.com/Art-Direction-Photography <img width="4000" height="2256" width_o="4000" height_o="2256" data-src="https://freight.cargo.site/t/original/i/fe5ebaf5ec65a872a677850098d803a4ecbc3084031b85a7cc240660b5d46210/2024HOL_H_GH_GLAMTBL_16.jpg" data-mid="221177089" border="0" src="https://freight.cargo.site/w/1000/i/fe5ebaf5ec65a872a677850098d803a4ecbc3084031b85a7cc240660b5d46210/2024HOL_H_GH_GLAMTBL_16.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a84874669f2882567b451336f0b83b3182904374d63c75dc5fad3392880310b8/2025SPR_HB_W-FRAGRANCES.png" data-mid="246259863" border="0" 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data-src="https://freight.cargo.site/t/original/i/fee65eb6b7624c1f30d02dd753b832a82bd42b6e41c0ce420c3e55980170fe24/Sammie_Caramel_Crunch_MELT_2017-squashed.jpg" data-mid="212386595" border="0" src="https://freight.cargo.site/w/1000/i/fee65eb6b7624c1f30d02dd753b832a82bd42b6e41c0ce420c3e55980170fe24/Sammie_Caramel_Crunch_MELT_2017-squashed.jpg" /> <img width="720" height="454" width_o="720" height_o="454" data-src="https://freight.cargo.site/t/original/i/f8543270a7d51685b7352516ca57c58e110123359cd64a3af2457b368b82e86a/Popsicle_Various_MELT_2017.gif" data-mid="212386364" border="0" src="https://freight.cargo.site/w/720/i/f8543270a7d51685b7352516ca57c58e110123359cd64a3af2457b368b82e86a/Popsicle_Various_MELT_2017.gif" /> <img width="2315" height="1993" width_o="2315" height_o="1993" data-src="https://freight.cargo.site/t/original/i/aa2f657576d6708e98a3f1c0ede53ed24641ddce2acdf06a0960f0d13510d34c/Tim_Hortons_There_s_a_new_must_try_savoury_menu_item_at_your_loc.jpg" data-mid="212385396" border="0" src="https://freight.cargo.site/w/1000/i/aa2f657576d6708e98a3f1c0ede53ed24641ddce2acdf06a0960f0d13510d34c/Tim_Hortons_There_s_a_new_must_try_savoury_menu_item_at_your_loc.jpg" /> https://andreazadro.com/BK-Million-Dollar-Whopper Fri, 07 Jun 2024 23:14:25 +0000 andrea zadro portfolio https://andreazadro.com/BK-Million-Dollar-Whopper <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e6b51a233a859f153bc35991ea0571114a8b6d4ba29117ed362c3013f138517c/Burger-King-Will-Pay-You-1-Million-for-the-Next-Great-Whopper-Topping-Idea-FT-BLOG0224-2d8c6233cee44cc9a001bee52e668915.jpg" data-mid="212504662" border="0" src="https://freight.cargo.site/w/1000/i/e6b51a233a859f153bc35991ea0571114a8b6d4ba29117ed362c3013f138517c/Burger-King-Will-Pay-You-1-Million-for-the-Next-Great-Whopper-Topping-Idea-FT-BLOG0224-2d8c6233cee44cc9a001bee52e668915.jpg" /><img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/de2d3041e4c70aa5080316bfcbd7ff789302eb0b36df5cc0978388873a053b0f/65c1003686f6bb86ea6da1ef_MWLifestyle_1706622563616-HR.jpeg" data-mid="212504663" border="0" src="https://freight.cargo.site/w/1000/i/de2d3041e4c70aa5080316bfcbd7ff789302eb0b36df5cc0978388873a053b0f/65c1003686f6bb86ea6da1ef_MWLifestyle_1706622563616-HR.jpeg" /><img width="2752" height="4128" width_o="2752" height_o="4128" data-src="https://freight.cargo.site/t/original/i/cd120591f6459a6a4efdda15494a22122e15b3add9859c9c9cd1d20c966b2373/08392_BK-CORP_MDWCrewShirts_Front.jpg" data-mid="212504664" border="0" src="https://freight.cargo.site/w/1000/i/cd120591f6459a6a4efdda15494a22122e15b3add9859c9c9cd1d20c966b2373/08392_BK-CORP_MDWCrewShirts_Front.jpg" /><img width="800" height="799" width_o="800" height_o="799" data-src="https://freight.cargo.site/t/original/i/8a8dd70f0e423c29db6a27eae4490a04cd0c09b7302aef76eb059193f360bc1f/MDW-blast.jpeg" data-mid="212504665" border="0" src="https://freight.cargo.site/w/800/i/8a8dd70f0e423c29db6a27eae4490a04cd0c09b7302aef76eb059193f360bc1f/MDW-blast.jpeg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9b4c75fef828c0965327843846d55662d37e4f92e8388601e00d846123770999/65c0ffbd1879e8725356860a_BLD05573edit--use-for-MDW-release-LinkedIn-SMALL.png" data-mid="212513607" border="0" src="https://freight.cargo.site/w/1000/i/9b4c75fef828c0965327843846d55662d37e4f92e8388601e00d846123770999/65c0ffbd1879e8725356860a_BLD05573edit--use-for-MDW-release-LinkedIn-SMALL.png" /><img width="2404" height="1746" width_o="2404" height_o="1746" data-src="https://freight.cargo.site/t/original/i/0726ff2d27c7c0b3e81e2f1b447ff6527c2ce6a0201906c3c519aec31fb19e13/Screenshot-2024-01-04-at-1.36.56-PM.png" data-mid="212721531" border="0" src="https://freight.cargo.site/w/1000/i/0726ff2d27c7c0b3e81e2f1b447ff6527c2ce6a0201906c3c519aec31fb19e13/Screenshot-2024-01-04-at-1.36.56-PM.png" /><img width="1096" height="1114" width_o="1096" height_o="1114" data-src="https://freight.cargo.site/t/original/i/1d8979fe1a036e5f9ebcb1bcd424bd15e40e8b1f0411f68749eb36c854a2b937/Screenshot-2024-01-04-at-1.53.55-PM.png" data-mid="212721533" border="0" src="https://freight.cargo.site/w/1000/i/1d8979fe1a036e5f9ebcb1bcd424bd15e40e8b1f0411f68749eb36c854a2b937/Screenshot-2024-01-04-at-1.53.55-PM.png" /> BURGER KING®MILLION DOLLAR WHOPPER CAMPAIGN OBJECTIVE Create graphics to accompany the year-long running Million Dollar Whopper campaign. These graphics would serve to advertise the contest at point-of-purchase and in out of home environments. SOLUTION Our team worked under strict print deadlines to craft designs for the sandwich wrapper, crown, and in-restaurant materials, all aimed at generating excitement for the contest's launch. These materials seamlessly integrated with the BK brand, while also conveying the buzz of the new campaign. RESULTThe campaign over-indexed on consumer engagement in it’s first quarter and generated pre-campaign excitement as materials were “leaked” just before announcement.&nbsp; CREDITS Design: Mark Hall, Rachel Winner, Alisia MitzelAssociate CD/Art Direction: Andrea ZadroCreative Director: Luis Ferrero&nbsp;AOR: OKRP https://andreazadro.com/Playdium Fri, 07 Jun 2024 20:51:48 +0000 andrea zadro portfolio https://andreazadro.com/Playdium <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b951afc8bf96d8ead2c6c354de21924f60f3c54c3adc5a891aa0c1ff72c47b5c/Playdium-Exterior.jpg" data-mid="212500949" border="0" src="https://freight.cargo.site/w/1000/i/b951afc8bf96d8ead2c6c354de21924f60f3c54c3adc5a891aa0c1ff72c47b5c/Playdium-Exterior.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a5dfa6734cb6e0982f59126b313162b289e0a79f7843d4c9daffd4b7f00b274/LiveWild_Logo_Gif.gif" data-mid="212501483" border="0" src="https://freight.cargo.site/w/1000/i/5a5dfa6734cb6e0982f59126b313162b289e0a79f7843d4c9daffd4b7f00b274/LiveWild_Logo_Gif.gif" /><img width="2036" height="1140" width_o="2036" height_o="1140" data-src="https://freight.cargo.site/t/original/i/0cdf4cbdf5d48cf9e4cb61e3d79dc84877bcf22e4e4f55a0b9d9a064ef9969f6/Screenshot-2024-06-07-at-5.06.51-PM.png" data-mid="212501576" border="0" src="https://freight.cargo.site/w/1000/i/0cdf4cbdf5d48cf9e4cb61e3d79dc84877bcf22e4e4f55a0b9d9a064ef9969f6/Screenshot-2024-06-07-at-5.06.51-PM.png" /><img width="1504" height="716" width_o="1504" height_o="716" data-src="https://freight.cargo.site/t/original/i/52e567ac114ec13e6770a5880b5872c49dd9c30fb44e11ee04f1401241c2a564/Screenshot-2024-06-07-at-4.54.02-PM.png" data-mid="212501301" border="0" alt="Early concept mockups" data-caption="Early concept mockups" src="https://freight.cargo.site/w/1000/i/52e567ac114ec13e6770a5880b5872c49dd9c30fb44e11ee04f1401241c2a564/Screenshot-2024-06-07-at-4.54.02-PM.png" /><img width="1530" height="1530" width_o="1530" height_o="1530" data-src="https://freight.cargo.site/t/original/i/6d7b8c46cf92928a571cef45b1e85678ec116ee0b49858558ac71bbc0bad8bdf/0740-PLAY-FB-INSTA-1080x1080-NewImage-Final.png" data-mid="212500943" border="0" src="https://freight.cargo.site/w/1000/i/6d7b8c46cf92928a571cef45b1e85678ec116ee0b49858558ac71bbc0bad8bdf/0740-PLAY-FB-INSTA-1080x1080-NewImage-Final.png" /><img width="1996" height="1176" width_o="1996" height_o="1176" data-src="https://freight.cargo.site/t/original/i/8c7b06f4890b9b39ab1229513675149951c9e69d76c462bff71c3ae426e20e7e/Screenshot-2024-06-07-at-4.54.43-PM.png" data-mid="212501256" border="0" src="https://freight.cargo.site/w/1000/i/8c7b06f4890b9b39ab1229513675149951c9e69d76c462bff71c3ae426e20e7e/Screenshot-2024-06-07-at-4.54.43-PM.png" /><img width="1013" height="642" width_o="1013" height_o="642" data-src="https://freight.cargo.site/t/original/i/313ac35af73270fe7f56cbc53c9b354303f9ecd8d7eafea9fdf86dc592923d19/Valentines-FRIENDSHIP.jpg" data-mid="212501518" border="0" src="https://freight.cargo.site/w/1000/i/313ac35af73270fe7f56cbc53c9b354303f9ecd8d7eafea9fdf86dc592923d19/Valentines-FRIENDSHIP.jpg" /><img width="2000" height="1134" width_o="2000" height_o="1134" data-src="https://freight.cargo.site/t/original/i/c061c26fa8e27fc1e505888ac7316285019c875d78ab802aa9548f9338120018/PARTY_HRZTL-edit.png" data-mid="212500945" border="0" src="https://freight.cargo.site/w/1000/i/c061c26fa8e27fc1e505888ac7316285019c875d78ab802aa9548f9338120018/PARTY_HRZTL-edit.png" /><img width="1816" height="1024" width_o="1816" height_o="1024" data-src="https://freight.cargo.site/t/original/i/908bd336861c8335e914a89bd2b098c04cc929a8391a32a89b9f235bc9a25dbd/Screenshot-2024-06-07-at-4.55.40-PM.png" data-mid="212501279" border="0" src="https://freight.cargo.site/w/1000/i/908bd336861c8335e914a89bd2b098c04cc929a8391a32a89b9f235bc9a25dbd/Screenshot-2024-06-07-at-4.55.40-PM.png" /><img width="1624" height="1106" width_o="1624" height_o="1106" data-src="https://freight.cargo.site/t/original/i/95798a3cb83deb60e6e1f34057c1f8c01ca8ad81873af1dff4cb3e1c0af21b9c/Screenshot-2024-06-07-at-4.55.26-PM.png" data-mid="212501278" border="0" src="https://freight.cargo.site/w/1000/i/95798a3cb83deb60e6e1f34057c1f8c01ca8ad81873af1dff4cb3e1c0af21b9c/Screenshot-2024-06-07-at-4.55.26-PM.png" /><img width="2006" height="1254" width_o="2006" height_o="1254" data-src="https://freight.cargo.site/t/original/i/2b1f389df23b3cec4079990357715fabbfb61e93e28c30c8fb1c9ee2649b148f/Screenshot-2024-06-07-at-4.56.31-PM.png" data-mid="212501280" border="0" src="https://freight.cargo.site/w/1000/i/2b1f389df23b3cec4079990357715fabbfb61e93e28c30c8fb1c9ee2649b148f/Screenshot-2024-06-07-at-4.56.31-PM.png" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/c688fb783d77810d2e8c462e3a9b105317b75d921b5c8bfe833ab4e120c4f027/PLAY-20-0752-TheGrazer_LoRes.jpg" data-mid="213798850" border="0" src="https://freight.cargo.site/w/1000/i/c688fb783d77810d2e8c462e3a9b105317b75d921b5c8bfe833ab4e120c4f027/PLAY-20-0752-TheGrazer_LoRes.jpg" /> PLAYDIUM®BRAND GRAPHICS OBJECTIVE Playdium was a brand stuck in the '90s, leaving the brand feeling dated and less relevant to a new generation of guests. The goal was to develop a refreshed visual identity and campaign system that would resonate with Gen Z audiences while re-establishing Playdium as a vibrant destination for entertainment, play, and social connection. SOLUTION I played a key role in shaping the creative direction of the brand refresh, developing a suite of custom hand-drawn illustrations, graphic elements, and patterns that brought energy, personality, and a contemporary edge to the visual system. I also created the campaign tagline, which became a central component of the refreshed brand identity and is now featured prominently on Playdium locations nationwide. In addition, I supported the art direction of the campaign photography and video content, contributing to styling, wardrobe, scenario development, and on-set creative oversight to ensure a cohesive and authentic brand expression across all touchpoints.As a personal touch, both the tagline and the large-scale handwritten graphics displayed on the exterior of Playdium buildings are my own handwriting! RESULTThe refreshed brand launched with a bold, cohesive visual identity that elevated Playdium’s presence across physical and digital channels. The creative system was adopted across newly constructed Playdium locations, including multiple sites in Ontario and New Brunswick, helping establish a consistent and recognizable brand experience nationwide. The continued expansion of the brand, including an upcoming Toronto location, demonstrates the longevity and scalability of the identity system. CREDITS Design &amp; Illustration &amp; AD: Andrea ZadroAnimation: Jason TennantArt Direction: Erikson MeltonCreative Director: Mike LucasFood Photography: Andrew Grinton (Coup &amp; Co.) https://andreazadro.com/Tim-Hortons-Packaging-Projects Sat, 08 Jun 2024 01:32:09 +0000 andrea zadro portfolio https://andreazadro.com/Tim-Hortons-Packaging-Projects <img width="1408" height="1450" width_o="1408" height_o="1450" data-src="https://freight.cargo.site/t/original/i/aee25c53f7daf8804a26a063cfc43e7a22b52abcf8712f1daea60795279a4374/Screenshot-2024-06-07-at-9.38.06-PM.png" data-mid="212513693" border="0" src="https://freight.cargo.site/w/1000/i/aee25c53f7daf8804a26a063cfc43e7a22b52abcf8712f1daea60795279a4374/Screenshot-2024-06-07-at-9.38.06-PM.png" /> <img width="1060" height="1056" width_o="1060" height_o="1056" data-src="https://freight.cargo.site/t/original/i/07e25c7d8ecc9e495a55d5ae50c686001eb19a35378fb8cf346faab4508aa8fd/Coffee-Creamer-1.jpg" data-mid="212513682" border="0" src="https://freight.cargo.site/w/1000/i/07e25c7d8ecc9e495a55d5ae50c686001eb19a35378fb8cf346faab4508aa8fd/Coffee-Creamer-1.jpg" /> <img width="1500" height="1678" width_o="1500" height_o="1678" data-src="https://freight.cargo.site/t/original/i/716c0e0036bd16165b7d6f4ba278d07a1196a242f7d1134571c718a4a834f2db/IMG_1565.png" data-mid="212513683" border="0" src="https://freight.cargo.site/w/1000/i/716c0e0036bd16165b7d6f4ba278d07a1196a242f7d1134571c718a4a834f2db/IMG_1565.png" /> <img width="1013" height="675" width_o="1013" height_o="675" data-src="https://freight.cargo.site/t/original/i/f9bd625eb04046d2996c2da32edf13c9df0d1502310736e3ed29d838f1e676ad/Tim_Hortons_Cold_Brew_Concentrates.jpg" data-mid="212513684" border="0" src="https://freight.cargo.site/w/1000/i/f9bd625eb04046d2996c2da32edf13c9df0d1502310736e3ed29d838f1e676ad/Tim_Hortons_Cold_Brew_Concentrates.jpg" /> <img width="1954" height="1060" width_o="1954" height_o="1060" data-src="https://freight.cargo.site/t/original/i/264506a11d63113e33ff18edf170b128f5f0e251625f5027615d15612e5379fb/Screenshot-2024-06-11-at-2.15.31-PM.png" data-mid="212720590" border="0" alt="Market Research and Sketches" data-caption="Market Research and Sketches" src="https://freight.cargo.site/w/1000/i/264506a11d63113e33ff18edf170b128f5f0e251625f5027615d15612e5379fb/Screenshot-2024-06-11-at-2.15.31-PM.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/33504d84ada4fa42fc62b369bc1154161e2f6c470a08e1127189d04a815235ea/Ice-Cream-Wave-2---Press-Release-1.png" data-mid="212513685" border="0" src="https://freight.cargo.site/w/1000/i/33504d84ada4fa42fc62b369bc1154161e2f6c470a08e1127189d04a815235ea/Ice-Cream-Wave-2---Press-Release-1.png" /> TIM HORTONS®PACKAGING PROJECTS (VARIOUS) OBJECTIVE Create the artwork for new retail packaging products under the Tim Hortons® name brand. PICTURED PROJECTS: 1) Retail Coffee Creamer (Canadian Market)Contribution: Design Concepts and Design/Photography Art Direction 2) Cold Brew Bottle Design (US Market) Contribution: Industrial Design, Bottle Shape Concepting 3) 2nd Generation Ice Cream Tubs (Canadian Market) Contribution: Art Direction of Label Design