TIM HORTONS®
HALLOWEEN 2023
OBJECTIVE
Create promotional imagery that showed off the different opposing qualities of the products.
SOLUTION
Conceptualizing for the 2023 Halloween merch drop was a particularly fun challenge - we had a Glow-in-the-Dark Bucket and a colour-changing mug and we had to show off both items changing at once. I concepted and proposed a motion video in which the lights would dim to show the glow-in-the-dark, but a simultaneous coffee pour would show off the colour-changing mug. On set, we required more than a few hands on deck to make sure we could pour coffee, cue the glow, dim the lights, and shift the camera all at once!
RESULT
A credit to this fun campaign, the video looks super smooth and most inventory was sold out before Halloween even came close!
CREDITS
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
Photography: Ron Tsang (Coup & Co.)
HALLOWEEN 2023
OBJECTIVE
Create promotional imagery that showed off the different opposing qualities of the products.
SOLUTION
Conceptualizing for the 2023 Halloween merch drop was a particularly fun challenge - we had a Glow-in-the-Dark Bucket and a colour-changing mug and we had to show off both items changing at once. I concepted and proposed a motion video in which the lights would dim to show the glow-in-the-dark, but a simultaneous coffee pour would show off the colour-changing mug. On set, we required more than a few hands on deck to make sure we could pour coffee, cue the glow, dim the lights, and shift the camera all at once!
RESULT
A credit to this fun campaign, the video looks super smooth and most inventory was sold out before Halloween even came close!
CREDITS
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
Photography: Ron Tsang (Coup & Co.)
Hello! I'm an art director and designer based in Toronto's west end.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.