Create promotional imagery that showed off the different opposing qualities of the products. 


Conceptualizing for the 2023 Halloween merch drop was a particularly fun challenge - we had a Glow-in-the-Dark Bucket and a colour-changing mug and we had to show off both items changing at once. I concepted and proposed a motion video in which the lights would dim to show the glow-in-the-dark, but a simultaneous coffee pour would show off the colour-changing mug. On set, we required more than a few hands on deck to make sure we could pour coffee, cue the glow, dim the lights, and shift the camera all at once!


A credit to this fun campaign, the video looks super smooth and most inventory was sold out before Halloween even came close!


Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero 
Photography: Ron Tsang (Coup & Co.)

Hello! I’m an art director and designer living and working in the west end of Toronto, Ontario.

With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®

I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.

In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈

Thanks for reading!