MELT® SWEET CREATIONS
BRANDING
OBJECTIVE
Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like.
SOLUTION
From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand.
RESULT
The Melt branding project was a standout opportunity to work on a brand from the ground up with a ton of room for creative freedom. Capturing the excitement of trendy desserts flawlessly, it earned recognition with an in-house design award.
AWARDS
HOW Magazine In-House Design Award,
in the category of Entertainment
CREDITS
Design & Art Direction: Andrea Zadro
Food Photography: Chris Robinson (Fuze)
Copywriting: Angela Miller
Illustrator: Jason Vandenberg
BRANDING
OBJECTIVE
Melt was Cineplex's venture into the novelty dessert shop, and my team's task was to explore what a trendy, Instagram-worthy brand for desserts would look like.
SOLUTION
From the ground up, I conceptualized and sketched the logo, sourced an illustrator, created brand guidelines, and worked with photographers and food stylists to craft a perfect social-media ready backdrop for this super-sweet brand.
RESULT
The Melt branding project was a standout opportunity to work on a brand from the ground up with a ton of room for creative freedom. Capturing the excitement of trendy desserts flawlessly, it earned recognition with an in-house design award.
AWARDS
HOW Magazine In-House Design Award,
in the category of Entertainment
CREDITS
Design & Art Direction: Andrea Zadro
Food Photography: Chris Robinson (Fuze)
Copywriting: Angela Miller
Illustrator: Jason Vandenberg
Hello! I'm an art director and designer based in Toronto's west end.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.