CINEPLEX®
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
Hello! I’m an art director and designer living and working in the west end of Toronto, Ontario.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.