CINEPLEX®
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
Hello! I'm an art director and designer based in Toronto's west end.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.