CINEPLEX®
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
VIP CAMPAIGN
OBJECTIVE
Create a Cineplex VIP campaign to promote their lounge as the perfect meetup spot.
SOLUTION
Taking the lead on execution and collaborating with the producer, our goal was to capture a series of authentic and intimate moments within the lounge. After meticulously storyboarding the scenes, we proceeded with casting, selecting wardrobe, and securing an appropriate photographer. During a single-day shoot, we successfully filmed four scenes simultaneously, featuring ten actors, in both video and motion.
RESULT
The end result was a warm and inviting message that redefined the perception of the VIP lounge. The photographs transformed the space into a series of meaningful, intimate moments, and the advertisements were showcased both in print on the theatre exteriors and across digital platforms.
CREDITS
Design:
Art Direction: Andrea Zadro
Design Director: Mike Lucas
Producer: Hannah Bird
Photographer: Nick Wong
Hello! I’m an art director and designer based in Toronto’s west end.
With experience across both in-house and agency teams, I specialize in point-of-sale marketing, with a strong focus on consumer packaged goods and food, spanning both QSR, CPG, and retail environments. I’ve partnered directly with major national brands including President’s Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping bring campaigns and in-store experiences to life from concept through execution.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College (2012), where I studied across a range of disciplines including printmaking, photography, and design. My work is informed not only by trends within the design world, but by artists across mediums, offering insight into how tastes and cultural values evolve over time.
Outside of work, you’ll usually find me baking, watching films, or playing piano. I’m known to show up with baked goods to the office (or even at the bar). You can find more of my baking projects on Instagram at @fables_to!
Thanks for reading!
az.
With experience across both in-house and agency teams, I specialize in point-of-sale marketing, with a strong focus on consumer packaged goods and food, spanning both QSR, CPG, and retail environments. I’ve partnered directly with major national brands including President’s Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping bring campaigns and in-store experiences to life from concept through execution.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College (2012), where I studied across a range of disciplines including printmaking, photography, and design. My work is informed not only by trends within the design world, but by artists across mediums, offering insight into how tastes and cultural values evolve over time.
Outside of work, you’ll usually find me baking, watching films, or playing piano. I’m known to show up with baked goods to the office (or even at the bar). You can find more of my baking projects on Instagram at @fables_to!
Thanks for reading!
az.