![](https://freight.cargo.site/t/original/i/3083f81fc7101ec92255761fff3a2f6019b9abe7a57ec8d6f17fa0f77b3cdbad/Screenshot-2024-06-07-at-4.14.20-PM.png)
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![](https://freight.cargo.site/t/original/i/2cc3084bc1f155aad5d5eaded6e8e3ca5a1e08637db2681ed283763907a70f4c/ColourPalette.png)
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![](https://freight.cargo.site/t/original/i/ee8db11d455bf0017c3bd2e1141bd944152fed388e906db5e50f674288e662d3/CINEPLEX_VIP_11.24_06_Family-Day-Out_2351_retouch_v220114-copy.jpg)
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![](https://freight.cargo.site/t/original/i/ec567b9af3736b4188bc91ad59cd506a28be31fdee3b11806d27d754e3298ad1/Cineplex_IMage1.png)
![](https://freight.cargo.site/t/original/i/8bcebdc2f98162261f6a624b23f6cf820df67293a56bf17b603095bdc6a774b1/EnjoyAnyDrink.jpg)
![](https://freight.cargo.site/t/original/i/c39924bdba4773fc33bce74b6766aa18e14eff0f2979971054cfdfc2da58f3aa/InstagramIntervention.png)
CINEPLEX®
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)