CINEPLEX®
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)
Hello! I’m an art director and designer living and working in the west end of Toronto, Ontario.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.