CINEPLEX®
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)
BRAND REFRESH
OBJECTIVE
After years of adding programs and complicating the lookfeel, Cineplex was at a point where they needed to simplify and reign in the brand guidelines. A streamlined refresh was needed to take control of the brand's equity in the Canadian market, and so our team embarked on a weeks-long exploration into what the new Cineplex would look like.
SOLUTION
We identified several areas that needed refinement; the logo needed modularity and flexibility, the palette needed paring down, the font system needed to be clearly defined. Each subbrand within the Cineplex ecosystem was using a different style and it was clear that they all needed to come into alignment.
RESULT
A new fully fleshed out brand deck, equipped with a new font system, icons, illustration style, and everything else required to ensure the brand retained consistency and stayed true to it's iconic roots.
CREDITS
Design & ADs: Andrea Zadro, Carolina Sattie
CD: Mike Lucas
Photography: Andrew Grinton (Coup & Co.)
Hello! I'm an art director and designer based in Toronto's west end.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.