BURGER KING®
MILLION DOLLAR WHOPPER CAMPAIGN
OBJECTIVE
Create graphics to accompany the year-long running Million Dollar Whopper campaign. These graphics would serve to advertise the contest at point-of-purchase and in out of home environments.
SOLUTION
Our team worked under strict print deadlines to craft designs for the sandwich wrapper, crown, and in-restaurant materials, all aimed at generating excitement for the contest's launch. These materials seamlessly integrated with the BK brand, while also conveying the buzz of the new campaign.
RESULT
The campaign over-indexed on consumer engagement in it’s first quarter and generated pre-campaign excitement as materials were “leaked” just before announcement.
CREDITS
Design: Mark Hall, Rachel Winner, Alisia Mitzel
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
AOR: OKRP
MILLION DOLLAR WHOPPER CAMPAIGN
OBJECTIVE
Create graphics to accompany the year-long running Million Dollar Whopper campaign. These graphics would serve to advertise the contest at point-of-purchase and in out of home environments.
SOLUTION
Our team worked under strict print deadlines to craft designs for the sandwich wrapper, crown, and in-restaurant materials, all aimed at generating excitement for the contest's launch. These materials seamlessly integrated with the BK brand, while also conveying the buzz of the new campaign.
RESULT
The campaign over-indexed on consumer engagement in it’s first quarter and generated pre-campaign excitement as materials were “leaked” just before announcement.
CREDITS
Design: Mark Hall, Rachel Winner, Alisia Mitzel
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
AOR: OKRP
Hello! I’m an art director and designer living and working in the west end of Toronto, Ontario.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.