BURGER KING®
MILLION DOLLAR WHOPPER CAMPAIGN
OBJECTIVE
Create graphics to accompany the year-long running Million Dollar Whopper campaign. These graphics would serve to advertise the contest at point-of-purchase and in out of home environments.
SOLUTION
Our team worked under strict print deadlines to craft designs for the sandwich wrapper, crown, and in-restaurant materials, all aimed at generating excitement for the contest's launch. These materials seamlessly integrated with the BK brand, while also conveying the buzz of the new campaign.
RESULT
The campaign over-indexed on consumer engagement in it’s first quarter and generated pre-campaign excitement as materials were “leaked” just before announcement.
CREDITS
Design: Mark Hall, Rachel Winner, Alisia Mitzel
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
AOR: OKRP
MILLION DOLLAR WHOPPER CAMPAIGN
OBJECTIVE
Create graphics to accompany the year-long running Million Dollar Whopper campaign. These graphics would serve to advertise the contest at point-of-purchase and in out of home environments.
SOLUTION
Our team worked under strict print deadlines to craft designs for the sandwich wrapper, crown, and in-restaurant materials, all aimed at generating excitement for the contest's launch. These materials seamlessly integrated with the BK brand, while also conveying the buzz of the new campaign.
RESULT
The campaign over-indexed on consumer engagement in it’s first quarter and generated pre-campaign excitement as materials were “leaked” just before announcement.
CREDITS
Design: Mark Hall, Rachel Winner, Alisia Mitzel
Associate CD/Art Direction: Andrea Zadro
Creative Director: Luis Ferrero
AOR: OKRP
Hello! I'm an art director and designer based in Toronto's west end.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.
With experience across both agency and in-house teams, I create campaigns, brand experiences, and retail marketing for some of Canada's most recognizable brands. My work spans consumer packaged goods, food, retail, and entertainment, with projects ranging from integrated campaigns and experiential activations to editorial design, social content, and in-store environments.
I've partnered with brands including President's Choice®, no name®, PC Financial®, Tim Hortons®, Cineplex®, and Burger King®, helping shape creative from initial concept through final execution. Whether developing campaign platforms, directing photography, building visual systems, or bringing large-scale retail experiences to life, I'm passionate about creating work that connects with people in meaningful and memorable ways.
I hold an Honours BFA from the University of Toronto and a BA from Sheridan College, where I studied printmaking, photography, and design. My creative perspective is shaped by a broad range of influences beyond advertising—from contemporary art and film to music, food, and culture.
Outside of work, you'll usually find me baking, watching films, or playing piano. I'm known to show up at the office with homemade baked goods, and you can follow my baking projects on Instagram at @fablesbaking!
Thanks for stopping by.
az.