ANDIE’S
BRANDING
OBJECTIVE
Create graphics for my baking projects. This is a personal project that I did for fun. I think it’s important to do small creative projects like this to stop yourself from getting into a creative rut.
SOLUTION
Knowing I wanted the brand to have a bit of a mid-century vibe, I selected colors that I thought emulated that while also complimenting the light-hearted whimsical nature of the brand. I illustrated some icons to accompany the type and kept the overall branding quite minimal and clean so that the stars of the show could be the product.
RESULT
Printed business cards and stickers give my baking the professional but cutesy vibe I was going for.
BRANDING
OBJECTIVE
Create graphics for my baking projects. This is a personal project that I did for fun. I think it’s important to do small creative projects like this to stop yourself from getting into a creative rut.
SOLUTION
Knowing I wanted the brand to have a bit of a mid-century vibe, I selected colors that I thought emulated that while also complimenting the light-hearted whimsical nature of the brand. I illustrated some icons to accompany the type and kept the overall branding quite minimal and clean so that the stars of the show could be the product.
RESULT
Printed business cards and stickers give my baking the professional but cutesy vibe I was going for.
Hello! I’m an art director and designer living and working in the west end of Toronto, Ontario.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.
With several years of experience with both in-house and agency teams, I’ve garnered a lot of experience in point of sale marketing, especially in the areas of consumer packaged goods and food products both in the QSR and retail spaces. I’ve worked directly with clients at major national brands like Tim Hortons®, Cineplex®, and Burger King®.
I graduated with an Honours BFA from The University of Toronto and BA from Sheridan College in 2012. There, I studied several mediums from printmaking to photography to design. I’m inspired not only by changes and trends in the design world, but by artists that work in all mediums. They tell us so much about how our tastes and values are generationally changing and I think it’s important to pay attention to that.
In my spare time, I mostly likes to bake, watch movies, and play piano. I’m known to bring trays of cookies and donuts to the office (or the bar, seriously), so that’s kind of a personal perk of being my colleague or friend! I have a baking Instagram that I often post to over on @andiesbake if you want to check that out. ◡̈
Thanks for reading!
az.