Branding for an in-house dessert brand for Cineplex Entertainment.
Branding for in-house dessert brand for Cineplex Entertainment.
I had the exciting opportunity to work on this project from start to finish, spearheading in gathering crucial research, mocking up logos, crafting a brand look and feel, mocking up and directing interior design elements, sourcing our illustrator, testing stylistic options for focus groups, giving creative opinion at photoshoots, and overall assembly, organization, and designing of assets into brand deliverables. These deliverables included wrapper packaging, banners, various small promotional print materials, and any and all signage seen on location.
Creative Direction: Matt Coyle Graphic Design & Assisted Art Direction: Andrea Zadro Illustrator: Jason Vandenberg Photographer: Chris Robinson