MELT_DoodleWall.jpg
*MELT_UNIFORM_1_small.jpg
MELT_Toppings_ShareMyMelt-squashed.jpg
MELT_FullSpace_LeftSide.jpg
Sprinkles_Coming_Soon_MELT_2017_small.jpg
Popsicle_Various_Grid_MELT_2017_small.jpg

MELT SWEET CREATIONS BRANDING

Branding for a trendy new desserts brand for Cineplex Entertainment. I had the exciting opportunity to work on this project from start to finish, spearheading in gathering crucial research, mocking up logos, crafting a brand look and feel, mocking up and directing interior design elements, sourcing our illustrator, testing stylistic options for focus groups, giving creative opinion at photoshoots, and overall assembly, organization, and designing of assets into brand deliverables. These deliverables included wrapper packaging, banners, various small promotional print materials, and any and all signage seen on location.

Creative Direction: Matt Coyle
Graphic Design & Assisted Art Direction: Andrea Zadro
Illustrator: Jason Vandenberg
Photographer: Chris Robinson
 
If you'd like to read more about this project, check out this article on RGD.com: 
https://www.rgd.ca/2018/03/11/cineplex-in-house-agency-bakes-up-fresh-identity-for-new-dessert-brand.php

This brand identity has won a HOW In-House Design Award in the category of Entertainment:
https://www.howdesign.com/in-house-design-awards-2018-entertainment/