MELT_DoodleWall.jpg
*MELT_UNIFORM_1_small.jpg
MELT_Toppings_ShareMyMelt-squashed.jpg
MELT_FullSpace_LeftSide.jpg
Sprinkles_Coming_Soon_MELT_2017_small.jpg
Popsicle_Various_Grid_MELT_2017_small.jpg

MELT SWEET CREATIONS BRANDING

Branding for a trendy new desserts brand for Cineplex Entertainment. I had the exciting opportunity to work on this project from start to finish, spearheading in gathering crucial research, mocking up logos, crafting a brand palette, mocking up and directing interior design elements, resourcing our illustrator, creating stylistic options for focus groups, giving creative opinion at the food shoot, and overall assembly, organization, and designing of assets into brand deliverables. 

Creative Direction: Matt Coyle
Graphic Design & Assisted Art Direction: Andrea Zadro
Illustrator: Jason Vandenberg
Photographer: Chris Robinson
 
If you'd like to read more about this project, check out this article on RGD.com: 
https://www.rgd.ca/2018/03/11/cineplex-in-house-agency-bakes-up-fresh-identity-for-new-dessert-brand.php