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I was asked to design tote bags that would be given away to general managers from across the country. The ask was to incorporate Cineplex's slogan, "Make Time For What You Love". Given free range, I made some options that encapsulated the feeling of the saying. 

The bottom option is the final design that got chosen, but I'm personally a fan of the top one as I got an opportunity to exercise my hand lettering skills, and it was genuinely just a lot of fun to make.