I was approached by a friend to design her art collective's new logo. About a week away from a brand new exhibition, they needed something fast.
Their statement reads, "We are a group of Latin American artists and curators working towards an exhibition in celebration of the hybrid nature of Latin American identity. Carnavalismo explores cultural conventions through the notion of the carnivalesque and the fiesta, its celebration, and outcome."
In the end, the logo simultaneously feels like it could belong in a fiesta, but still carries weight and lends itself to the important ideas and concepts the artists take on in their work.